That’s particularly after Disney CEO Bob Chapek’s recent remarks Monday at a virtual investment conference hosted by Morgan Stanley in which he said things like, “The consumer is probably more impatient than they’ve ever been before,” and that given how the pandemic has brought a number of movies into the home, he’s not sure “there’s going back” to the way films were theatrically distributed prior.

And if you’re not a Disney+ subscriber, then you might want to change that and sign up today, just in case you’re ready for this trip into a colorful fairy tale.Still, Raya‘s release is striking plenty of fear for rival distributors and for exhibition. However, the Premier Access option will be an additional $30 rental for subscribers, so keep that in mind as you make your weekend plans. Luckily, if you’re a Disney+ subscriber, or if a theater near you is showing Raya and the Last Dragon, you’ll be able to enjoy that very movie starting this Friday. But what is known is that whatever the outcome of this particular moment yields for both sides, it surely won’t be forgotten when negotiations for a film like Black Widow come into play. Cinemark and Disney are not the only parties that have, or will, do battle when it comes to securing favorable positions for movies like Raya and the Last Dragon. Realities in a world still dealing with safety and adjusting to doing business in a pandemic mindset are just as concrete as they were in the before times. As Raya and the Last Dragon is slated to open in theaters, as well as show on Disney+ Premier Access this Friday, this truly is an 11th hour development. Faced with an ultimatum to accept those terms or refuse to play the film, Cinemark opted for the latter. The news of the chain’s decision to refuse to show Raya and the Last Dragon was reported by Deadline, which spoke with sources alleging that attempted negotiations to change the rental terms to be more beneficial to the theater chain were less than successful. The answer as to why this is happening won’t shock you, as Cinemark and Disney are at loggerheads when it comes to the terms and conditions of showing the film theatrically. But that’s exactly what Cinemark, one of the three major theater chains on the domestic circuit, is about to do, as the company is refusing to show Disney’s latest flick. Even in the current climate of theatrical exhibition, to pass on a movie like Disney’s Raya and the Last Dragon feels like something akin to leaving money on the table.

Raya and the last dragon movie theater